In the statistics area, you can gain insights into the usage of your app and/or browser client. The available reports depend on which statistics options have been contractually enabled for you.

If not all of the following menu items are visible to you, this is due to the contractually agreed options. If you have any questions, please contact our sales team:
sales@pressmatrix.de

All displayed data can be downloaded as a CSV file using the download button.

Available reports by statistics package

Basic Statistics

The Basic Statistics package includes the following reports:

• Downloads
• Individual Purchases – Issues
• Subscriptions
• Redemptions
• IVW Report

Reporting Pro

Reporting Pro additionally includes the following reports:

• Active Users
• New Users
• Issues
• Articles
• Content
• Individual Purchases – Articles
• Promotions
• Push Notifications
• Referrals to the Browser Client
• Deeplinks into the App

Reports and metrics in detail

Active Users

An active user is a user who uses the app or browser client on a specific day.

App usage

A user is counted as active as soon as they open or use the app on a given day. If the same user opens the app multiple times on that day, they are still counted only once as an active user for that day.

Example:
A user installs the app today and opens it again tomorrow. In this case, tomorrow is counted as an active usage day. If the user opens the app several times tomorrow, they are still counted as only one active user for that day.

Browser client

In the browser client, a user is counted as active as soon as they start an active session via the browser.

Difference between number box and chart

The number boxes show how many unique users used the app or browser client during the selected period. Each user is counted only once, even if they were active multiple times.

In the chart view or in the CSV file, however, the values are displayed per day. As a result, the same user may appear multiple times if they were active on several days.

Aggregation via the dropdown

The dropdown allows you to group the values by time period, for example by day, week, or month.

Please note:
When grouping by a time period, such as week, the daily values within that week are combined and then displayed as an average for the selected period.

New Users

New users are users who use the app or browser client for the first time.

App usage

A new user is counted when the app is opened for the first time on a device.

Browser client

In the browser client, tracking is carried out via Google Analytics. A user is counted as a new user when they open the browser client for the first time.

If the same browser is used again and cookies have not been deleted, the user continues to be recognized as the same user.

However, if a user switches browsers or deletes cookies, they may be counted as a new user again the next time they open the browser client.

Downloads

A download is counted when an issue or preview has been fully downloaded from the app.

This means that not only views of an issue are counted, but completed downloads to the device.

Issues

The “Issues” report shows how often issues were opened and how intensively users read or listened to the content.

The following metrics may be displayed:

Issue views

Every time an issue is opened, it is counted as a view. If the same issue is opened multiple times, each opening is counted again.

Page views

Every page opened within an issue is counted. Repeated page views are also recorded again.

PDF reading time

PDF reading time shows the total time users spent reading articles in the page-flip PDF.

Average PDF reading time

This metric shows the average reading time per article in the page-flip PDF across all users.

Article feed reading time

Article feed reading time shows the total time users spent reading articles in the article feed.

Average article feed reading time

This metric shows the average reading time per article in the article feed across all users.

Average playback time

Average playback time indicates how long, on average, a user used the read-aloud function for an individual article in the article feed.

Total playback time

Total playback time shows how much time all users collectively spent using the read-aloud function in the article feed.

Reading time per issue

If the article feed is enabled for you, you can also view the reading time per issue in the statistics area.

Articles

The “Articles” report shows how often individual articles were opened and read.

Every time an article is opened in the app, this is counted as an article view.

You can choose between two views:

All articles

In this view, you can see aggregated values across all articles, such as total reading time and average reading time.

Individual article

If you select a specific article, the displayed values refer only to that article.

Content

The “Content” report shows interactions with widgets within the app.

A click is counted as soon as a user taps or clicks on a widget.

The following widget types are recorded, among others:

• Text
• Image
• Link
• Page reference
• Email
• Audio
• Video
• YouTube
• Gallery
• Map
• HTML5
• Clipping

This report helps you identify which interactive content is used particularly often.

Individual Purchases – Articles

The “Individual Purchases – Articles” report shows revenue from the sale of individual articles.

The data can be evaluated in different ways:

• Overall overview of all article purchases
• Evaluation by individual article
• Evaluation by purchase platform, for example Apple or Google

This allows you to see which articles were purchased and through which platform the purchases were made.

Individual Purchases – Issues

The “Individual Purchases – Issues” report shows the sales of individual issues.

The evaluation can be filtered by:

• Issue
• Purchase platform, for example Apple or Google

This allows you to see which issues were purchased and through which platform the sales were made.

Subscriptions

The “Subscriptions” report shows how many users with an active subscription were active each day during the selected period.

The data can be filtered by subscription type, for example:

• Apple
• Google
• Other available subscription types

This report therefore shows not only the number of active subscribers, but also their usage during the selected period.

Redemptions

The “Redemptions” report shows how often activation codes were redeemed during the selected period.

Redemptions are recorded for:

• Subscriptions
• Issues

Depending on availability, the data can be filtered by subscription or issue.

Promotions

The “Promotions” report shows the performance of banners and advertising spaces.

The following metrics are recorded:

Views

A view is counted when a banner was visible to a user. This can happen, for example, when opening the app or accessing the kiosk view in the browser client.

Clicks

A click is counted when a user actively clicks or taps on a banner.

This allows you to see how often a promotion was seen and how often users responded to it.

Push Notifications

The “Push Notifications” report shows the performance of your sent push notifications.

The following values are recorded, among others:

Sent

Shows how many push notifications were sent.

Delivered

Shows how many push notifications successfully arrived on users’ devices.

Opened

Shows how many users opened the push notification.

This report helps you evaluate how successfully push notifications reach and activate users.

Referrals to the Browserclient

The “Referrals to the Browserclient” report shows which external sources users used to reach your browser client.

The following information is displayed:

Page opened

Shows which page was opened in the browser client.

Referral source

Shows which external website or source users came from before accessing your platform.

Clicks

Shows how often the corresponding referral link was clicked.

This report helps you understand which channels users use to reach the browser client.

Deeplinks into the App

The “Deeplinks into the App” report shows how often deeplinks to the app were used.

The following information is displayed:

Clicks

Shows how often a deeplink was clicked.

Name

Shows the name of the opened page or linked content.

View

Shows what type of target it is, for example:

• Page
• Issue
• Article
• Other available views

URL

Shows the URL of the deeplink.

This report allows you to see which deeplinks were used and where they lead within the app.

IVW Report

The IVW Report documents access figures in accordance with the standards of the German Audit Bureau of Circulation, known as IVW.

The report is used for the standardized evaluation and documentation of relevant usage data according to IVW requirements.

Chatbots

The “Chatbots” report shows the usage of the available chatbots within the selected time period.

You can choose between different chatbots and filter the analysis for a specific chatbot.

The following information is displayed:

Conversations

Shows how many conversations took place during the selected time period.

Conversations per day

Shows how the number of conversations is distributed across the individual days within the selected time period.

Top questions

Shows the questions most frequently asked by users. This helps you identify which topics are particularly relevant or frequently requested.