The individual reports within the statistics are explained below. All data presented can be downloaded in the form of a CSV file via the download button. This CSV export is optimized for IVW reach measurement.

Active users

As soon as a usage of your app is carried out on a certain day, this is called an active user. For example, if a user has reinstalled the app, performed it successfully, and uses the app again the following day, the user is counted as an active user on that day.

Active web users are users who have started an active session via the browser client.

New users

New users are new customers who have downloaded your app from the App Store for the first time and installed it on their own mobile device or new customers who have called up the browser client for the first time.

Downloads

Each preview or issue that is fully downloaded from the app is counted as a download.

Issues (APP)

Issue Views: Each issue that is opened by a user is counted as an issue view. The number also increases once a user opens the same issue multiple times.

Page Views: Each page opened by a user is counted as a page view. The number also increases as soon as a user opens the same page more than once.

Issues (WEB)

Issues Views: Each issue that is opened by a visitor to the website is counted as an issue view. The number also increases once a user opens the same issue multiple times.

Page Views: Each page opened by a visitor to the website is counted as a page view. The number also increases as soon as a user opens the same page more than once.

Articles (APP)

Each call of an article via the app is counted as an article view. If all articles are selected, the total reading time is displayed as well as the average reading time of all articles. If a specific article is selected, the reading times are only related to this article.

Articles (WEB)

Each call of an article via the browser client is counted as an article view. If all articles are selected, the total reading time is displayed as well as the average reading time of all articles. If a specific article is selected, the reading times are only related to this article.

Content (APP)

If a user clicks on a widget within the app, a count is made. The following widgets are counted: Text Widget, Image Widget, Link Widget, Page Reference Widget, Mail Widget, Audio Widget, Video Widget, Youtube Widget, Gallery Widget, Maps Widget, HTML5 Widget, Clipping Widget, Remote Image, Remote Video.

Content (WEB)

If a user clicks on a widget within the browser client, a count is made. The following widgets are counted: Text Widget, Image Widget, Link Widget, Page Reference Widget, Mail Widget, Audio Widget, Video Widget, Youtube Widget, Gallery Widget, Maps Widget, HTML5 Widget, Clipping Widget, Remote Image, Remote Video.

Single purchases (articles)

Single purchases displays the gains of sales of individual items. The single purchases can be displayed in total, for each item or by type of purchase (Apple, Google, etc.).

Single purchases (issues)

Single purchases displays the gains of sales of the individual issues. The single purchases can be displayed in total, for each issue or by type of purchase (Apple, Google, etc.).

Subscriptions

The active subscriptions show you how many subscribers were active on a day on average in the selected period. Subscriptions can also be filtered by subscription type.

Redemptions

The number of redemptions of the activation codes of the respective subscriptions, describes the redemptions of activation codes in the selected period. These can be filtered by subscriptions or issues.

Promotions

The views of the promotion banners within the app are automatically counted when the app or kiosk view is open in the browser client.

Clicks are counted as soon as a user actively clicks on a banner.

Push Notifications

The number of push messages that have been sent and also received is counted here.

Links (only for browser client)

The destination indicates which point was called.

The referrer indicates from where the point was accessed.

The views show how often the point was accessed.