If you want to promote your apps or send your readers directly to your app in the appropriate app store via a link, you need the direct links to your apps. In the following we describe how you can get exactly these links.
Apple App Store
1. Open the Apple App Store and search for your app using the search at the top left.
2. On the details page there is a button for sharing. If you click on this button, a drop-down menu will open. There you have the option "Copy link".
Google Play Store
1. Open https://play.google.com/store
2. Search for your app and open the app's detail page.
3. The address of this detail page corresponds to the direct link to your app